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The Fitpaw project

Mobile app • Branding • Personas • Wireframes • Flowcharts • User Interface • Prototyping

Fitpaw is an individual project completed in my second year at Emily Carr University of Art + Design. The object of this project was to design something for animals or pets, which I created Fit paw, a pet health app and collar that allows owners to easily track their pet's health and prevent possible future diagnostics.

01 Research

To begin, the first task was to research in understanding the needs and pain points of the key user.

02 Storyboard

Based on the research, I tried to recreate a severe problem that some pet owners had faced with their pets, and it's also something that most pet owners would like to prevent.

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03 User flow and sketch  

Based on the selected features for the app, I created some sketches of the screens.

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04 Arduino prototype 

The Arduino prototype will correspond to the app, the prototype of the tangible product of the project, the collar. 

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Coding the temperature thermometer in Arduino, and creating a flashing light system that with the temperature system

Connecting the code of the UI screen and the Arduino temperature thermometer.

05 User testing

asynchronous testing 

Testing with given scenarios to get insights and feedback for the collar and app


I am very happy with the big family that I have, but sometimes I can get busy and don't have the times to fully take care of  4 cats. Is there any way to know if they are in trouble or sick with immediate notifications?

Testing the app prototype by key users.

06 Reflection

future Iteration

I learned that visual branding can bring more information about the product. Integrating the user's perspective can be a string way of the approaching problems. 

  • cleaner app visuals and spacing

  • testing with more accurate key users 

  • provide direct guidelines for user testings

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